Creative Educational Aids is the brainchild of Mr. Raj Kumar who taught at secondary school for more than 25 years. He also authored several Social Studies books and atlases for primary and secondary levels. During his teaching tenure, he felt that though everybody was discussing about teaching aids and 'play way methods' of education, nothing is actually available in the market. He felt the need to do something in this regard and this thought changed his life. In 1987, he took voluntary retirement and teamed up with his three sons Mr. Ajay, Mr. Sushil and Mr. Pradeep to start Creative Educational Aids Pvt. Ltd. that began manufacturing educational aids for pre-school & primary school children with a hope of filling up this vacuum in the market.